Qatar is a peninsula Arab country bordered by Saudi Arabia in the south, with Bahrain located to the northwest. Arabic is the country’s official language, though English is commonly used. Although the culture of Qatar is influenced by traditional Bedouin culture, the country’s capital, Doha, is renowned for its futuristic skyscrapers and ultra-modern architecture.
Qatar has one of the strongest economies in the Arab region, and the world’s most promising economies. While its economy largely depends on oil and gas, e-commerce is a huge emerging sector anticipated to expand from QAR 4.7 billion (US $1.3 billion) to QAR 12 billion (the US $3.2 billion) in 2022 and beyond.
With the changing preferences of consumers and demand growing for more household purchases, online retailers in Qatar are looking at their marketing and sales strategies. They are determining ways to capitalise on this growing trend by increasing and modernising their sales platforms and applications.
In 2015, Qatar began an ambitious Information and Communication Technology (ICT) expansion plan with a range of initiatives designed to launch private and public sector modernisation of ICT infrastructure, eGovernment, and cybersecurity. The Qatari National Vision 2030 includes a particular goal for the Ministry of Transport and Communications (MOTC) to create the highest-quality infrastructure in technology and services.