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Is your business on Twitter? Google thinks you should be...

  • Publish Date: Posted 04 November 2014
  • Author: AP Group

​The last decade saw social media grow into a cultural phenomenon which has become a realistic and fundamental tool for generating traffic and filling vacancies within the recruitment industry; and 2010 is proving to be another big year for the social media revolution. Search giant Google announced in December the launch of real-time indexing of social networking site Twitter, which will see Twitter status updates appear prominently on many of Google's search engine results pages. are market leaders in the online job technology field. The jobs search engine has successfully developed and created job seeking iPhone applications for job boards including Monster, the IT Job Board and Total Jobs. They are now aiming to share their successful Twitter integration expertise and success to assist other recruiters in getting an increased market presence within the social media space.

So what can your business do with Twitter? Dave Martin, MD of AllTheTopBananas explains that: “Social networking is not something that is going to transform your recruitment business overnight. Having a presence on Twitter, Facebook, Blogs and within the Smart Phone market takes time, but the results are certainly worthwhile. And with Google indexing these results in real-time, it provides the recruitment industry with yet another way to increase brand awareness, generate new users and fill job vacancies. The task ahead will be to learn from Google and its complex algorithms to work out how best to infiltrate those real-time results for maximum exposure and true SEO value.”

Not all tweets will appear in Google's search results, and more weight will undoubtedly be given to those Twitter users that Google deem to have the most worthwhile content. How Google will determine this is still relatively unknown, but it is likely to share similarities to Google's current PageRank system, rewarding those Twitter accounts with a good quality follower base, that are all generating useful content. The tendency for Twitter to attract spam will also mean that Google will be thinking carefully about how to stop these spam accounts from appearing in their real-time results, perhaps by giving a negative weight to the overuse of hash tags, which are invariably used by spammers.

Dave Martin, MD of explains “The fact that Google has turned their attention to real-time social media, and has begun to acknowledge its weight in their search results is very interesting for the recruitment industry. We have always put a high value on the power to reach new audiences through social networking, and the fact that these platforms will now have a significant presence in Google suggests to us that no-one should be shying away from using social media. If you’re business is not on Twitter, Facebook, and the iPhone- you may well be left behind in the race.” have been actively utilising Twitter to engage with jobseekers and post jobs since July 2009.

They have sent over 100,000 tweets to thousands of followers on Twitter.

AllTheTopBananas have over 200 targeted Twitter accounts that users can follow for targeted job type or location based job tweets.

The jobs search engine are currently finalising their Twitter package to provide a powerful turnkey technical solution for job boards. The package will allow recruitment businesses to utilise the success and expertise of AllTheTopBananas' Twitter service, to gain a market presence for their own brand.

It is expected to be released towards the end of Q1.

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